There is no point in going through all the work of finding a story, shooting it, scripting it, editing it and broadcasting and sharing it if no one wants to watch it. The world of video today is extremely competitive. If you post something that is boring, not only will no one want to watch it, no one will come back to see your next work.

The days of ‘I know this is boring but trust me, it is important and full of important information’ are over. Reporting is out, storytelling is in. This is good because you may not have much experience in ‘writing a script’, but you have spent your life telling stories: “You’ll never guess what happened to me this morning.”

Now, we are going to seize on this already developed skill and show you how to marry it to video. I think you’ll find the results MOST convincing – and fun to watch

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