Instagram rolled out a new feature this week, allowing users to post up to 10 photos and videos in a single post. While some feel this is a fundamental change of what Instagram is, many see it as a way to stay ahead of competator Snapchat.
David Cohen for AdWeek reports:
Instagram officially introduced the ability for users to share multiple photos and videos in a single post, after several users spotted the feature being tested earlier this month.
Users of the Facebook-owned photo- and video-sharing network who update their iOS or Android applications to version 10.9 can now add up to 10 photos and videos to a single post, and other users can swipe through those posts to view all of the content.
Instagram said in a blog post announcing the update:
When uploading to your feed, you’ll see a new icon to select multiple photos and videos. It’s easy to control exactly how your post will look. You can tap and hold to change the order, apply a filter to everything at once or edit one by one. These posts have a single caption and are square-only for now. On your profile grid, you’ll notice the first photo or video of your post has a little icon, which means there’s more to see.