ADWEEK: Vulture is Coming to Snapchat

Posted March 01, 2017
Share To

Vulture, the culture and news website, announced that it will begin to produce content on Snapchat's discover platform. Snapchat's discover platform is a hub for content, tailored for mobile devices, from brands and news outlets around the world.

Many publishers have started utilizing Snapchat not only because of its video first focus, but also its popularity with younger audiences. These audiences have grown up in an age of video and it truly is the dominant form of communication for them. More and more, publishers are taking their video operations seriously, and finding new ways to reach audiences -- including Snapchat. Vulture recently posted video producer jobs for the Snapchat project, which you can check out on


In a statement, Michael Silberman, digital general manager of New York Media (Vulture’s publisher), commented:

Vulture’s smart but playful take on the world of entertainment has a sense of fun that’s a great fit with Snapchat Discover. The platform brings Vulture to a new, growing audience, and offers us the chance to learn more about the stories that resonate with Snapchatters.

Vulture’s Publisher Story will launch on Snapchat in the U.S. “in the coming weeks.”

See the full story here.


Recent Posts

Bad News, Good News
June 17, 2024

The old news mantra — if it bleeds, it leads has been replaced by if it’s gross, adios. The prospect of a news-free electorate is terrifying.

The news business is in trouble. In the past decade, more than 2400 local newspapers have closed. NBC Nightly News gets 5 million viewers per night, in a nation of 340 million people, so most people are not watching. What are they watching? Netflix.

For most of human history, people lived in a world without news. The concept simply did not exist. The idea of news is really a 19th-century phenomenon, driven first by newspapers, and then by electronic media which brought us radio, then TV and now the web. Now, it seems, we are headed back to a world without news. Not because the technology is not there, but rather because, increasingly, people are no longer interested in news, at least in the way it is packaged now.

Share Page on: