TV is a multi-billion dollar business ripe for disruption.
Like Brazil, 'the land of the future and always will be', the notion of what could replace conventional television looms but never seems to find a home.
Apple, which did so very well with disrupting so many other businesses, from music to phones to computers took their first bite last year with a disastrous show about Apps.
This is what happens when you let the engineers get into the programming business. Like the old expression goes, everyone wants to be a director.
Now, it seems, Apple is taking exactly the opposite tack. Today, in the NY Times, they announced their next shot at the TV business - a revival of the 1980's Steven Spielberg TV series Amazing Stories.
Well, Apple has already announced that they are going to spend more than $1 billion on new and original programming. A reboot of Amazing Stories is neither 'new' or 'original', but it certainly is safe, and probably will be a good deal more watchable than Apps On Parade. (At least they didn't go with a reboot of Superman).
For us, this is good news. Softly, but surely, Apple is feeling its way in the TV biz, and with more than $1 billion committed, it is only a matter of time before they feel confident enough (we hope) to commit to commissioning programming that is in fact both new and original.
In the macro sense, there is no doubt that this is but the leading edge of a massive new platform for even more video driven content. Broadcast, cable, satellite and now, Internet, which is, of course, limitless.
What does this mean for you?
This means that we are approaching a huge explosion in demand for content on the web. We have already seen a huge increase in demand over the past 25 years, but this is only going to get exponentially larger as the platforms and channels on the Internet become basically infinite. So what this means for you is that there has never been a better time to be producing content and never a better time to sell you work.