Big Changes at Facebook

Posted January 23, 2018
Share To

Facebook, without a doubt the most powerful social network online, with more than 2 billion users, is making a shift toward video. A big shift. 

Having come under fire recently for its failure to administer the vast amounts of material that are uploaded to it every day, Facebook has announced that they will dial back traditional journalism in its daily newsfeed to its users, and rather focus on material that ‘sparks conversation,’ with a particular emphasis on video.

As it turns out, video, and in the case of Facebook, original and particularly live stream video, generates the most feedback, conversations and interaction. Video content is “among the most shared and commented-upon content on the web,” said Ben Winkler, the chief investment officer of the agency OMDwho expects videos will now be given priority over text posts on Facebook.

It was not so long ago that Mark Zuckerberg predicted that in five years, Facebook would be 100% video. You should take him at his word. “Facebook has been studying TV for a few years now, and they see there is a certain equation to the size and success of TV,” said Mr. Winkler.

This is particularly good news for those of us in the video production business. Facebook is a virtually limitless platform for video, and as the demand for video content goes up, so do the opportunities for creating it. Of particular interest to Facebook are live videos. Toward that end. We are going to do a ‘live’ seminar on how to do ‘live streaming’ on our TheVJ Facebook page on Wednesday, January 24th at 1PM EST. Be sure to ‘tune in’, (if that is not an anachronistic term) on, where else, Facebook. (How appropriate).


Recent Posts

Bad News, Good News
June 17, 2024

The old news mantra — if it bleeds, it leads has been replaced by if it’s gross, adios. The prospect of a news-free electorate is terrifying.

The news business is in trouble. In the past decade, more than 2400 local newspapers have closed. NBC Nightly News gets 5 million viewers per night, in a nation of 340 million people, so most people are not watching. What are they watching? Netflix.

For most of human history, people lived in a world without news. The concept simply did not exist. The idea of news is really a 19th-century phenomenon, driven first by newspapers, and then by electronic media which brought us radio, then TV and now the web. Now, it seems, we are headed back to a world without news. Not because the technology is not there, but rather because, increasingly, people are no longer interested in news, at least in the way it is packaged now.

Share Page on: