canon, cameras, video, gear, TV, jobs

Canon Releases New "Prosumer" Video Cameras - But Why?

Posted December 13, 2017
Share To

We are busy selling off our video cameras on eBay.

Luckily, the are going like hotcakes.

We used to own about 30 prosumer cameras.

No more.

What do we need them for?  We shoot everything on our iPhones.

When an iPhone gets 4K video AND can also edit, add graphics, music, stickers (if you want 'em), AND 'share' or move the files around instantly to anywhere in the world AND live stream (need i say more?), is there really any point in owning a 'camcorder'?

I don't think so.

Yesterday, Canon, maker of very fine video and photo gear, announced the release of not one, but three new 'ProSumer' video cameras -

The Canon XA11

The Canon XA15

The Vixia HF G21A

All three models shoot 1080P, have 20X optical zooms and range in price from $999 to $1899


But why?

They aren't even 4K!

I have to say that I continue to be astonished by the video quality that the iPhone X delivers. And, the fact that it is with me all the time makes all the difference in the world

But to me, the biggest game-changer is that not only I, but EVERYONE has a 4K smart phone (more or less), and that means that everyone already owns a professional level video camera (and an edit system).

This Saturday, we are going to have our first meeting for East New York's first (and only) local TV network.

In the old days, when we wanted to launch a TV station, we had to spend a LOT of money to buy a LOT of gear.

Now, we already have the gear - cameras and edits and graphics and fonts.

So when we have our meeting in East New York on Saturday, we'll not only have 100 people in the room, we'll also have 100 cameras ready to go. 

Something to think about. Particularly if you are running, say, WCBS2, which has, what, 8 camera crews to cover all of NYC.

You might also think about it if you own Canon.


Recent Posts

The world of television before cable had been limited to 3 networks and a handful of local TV stations. But the advent of cable meant that suddenly there were 60, 70 soon to be 100 or more new channels. And all of those channels needed content. But where were they going to get it from? A huge market for content had just opened up.

Q: What do TV news and Netflix have in common? A: They both appear on the same screen. They both tell stories.

This morning, I went out early to buy my copy of the weekend FT — a great newspaper, by the way. I was a bit surprised to see that my regular newsstand, on 6th Avenue and 55th Street, had exactly 3 newspapers for sale — one copy of Baron’s and two copies of The New York Post. That was it. No FT, no NY Times, no Washington Post, no… nothing.

Share Page on: