My mentor in this business was Fred Friendly
He told me, among many other things, that small stories work the best
Take a look at this story by Ashley Claster, an MMJ with Spectrum News 1 in Texas.
(She took our bootcamp a few weeks ago).
This is the kind of story that a local TV news station would cover, but they would send the reprorter and camera person, do a stand up, shoot some b-roll, get a few Man on the Street soundbites and interview someone and call it a day
Predictable and pretty much unwatchable.
What Ashley did was different.
She found a character BEFORE the parade and then went to the parade with him.
This is what we call character driven stories
And it works.
It makes a big difference
And, of course, she did it all on an iPhone.
Well done Ashley!