EmailMy mentor in this business was Fred Friendly
He told me, among many other things, that small stories work the best
Take a look at this story by Ashley Claster, an MMJ with Spectrum News 1 in Texas.
(She took our bootcamp a few weeks ago).
This is the kind of story that a local TV news station would cover, but they would send the reprorter and camera person, do a stand up, shoot some b-roll, get a few Man on the Street soundbites and interview someone and call it a day
Predictable and pretty much unwatchable.
What Ashley did was different.
She found a character BEFORE the parade and then went to the parade with him.
This is what we call character driven stories
And it works.
It makes a big difference
And, of course, she did it all on an iPhone.
Well done Ashley!
Featured Courses
Recent Posts
What News Gets Wrong When Covering Climate Change
October 06, 2023
The other night I turned on NBC Nightly News. One of the last stories was about a summer of natural disasters in Greece caused by climate change including wildfires and flooding. The segment was predictably structured.
Meta Announces New Ray-Ban Meta Smart Glasses
October 05, 2023
Wearable tech is making a comeback. Meta announced last week that it is coming out with its new Ray-Ban wearable tech collaboration Smart Glasses.
The iPhone 15 is Here
September 13, 2023
What's it all about?