Email2017 marks the 500th anniversary of Martin Luther posting his 95 Thesis on the door of the Cathedral of Wittenberg. It was an event that changed the world - but it was an event driven by technology.
The cutting edge tech for Martin Luther was the printing press, invented in 1452. It allowed Luther (and anyone else) to print, publish and distribute whatever they liked. They didn't need approval for anyone. It leveled the playing field, and, the tech, married to Luther's ideas, changed the world.
The iPhone is the 21st Century equivalent of the printing press. It too allows anyone to publish (in video) whatever they like. They don't need the approval of anyone. And, like Luther, marry the tech to a great idea and anyone could once again change the world.
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TV News and The Viewer Experience
July 24, 2024
When we run our video storytelling bootcamps for TV news organizations, our primary focus is on what we call ‘the viewer experience’. It is a given that the journalism is well researched and accurate, but if no one is watching; if there is no ‘audience engagement’ with the story, then you are in fact showing it to no one, which is tragic, and avoidable.
How Jimmy Cured Cancer
June 24, 2024
The Power of Character-Driven Storytelling
Bad News, Good News
June 17, 2024
The old news mantra — if it bleeds, it leads has been replaced by if it’s gross, adios. The prospect of a news-free electorate is terrifying.