In an interview last week, Martin Scocese said that casting was 90% of making a great movie
For video, it's no different
Many years ago, when I had my first job at WNET/13 in NY, Joan Konner, then VP for news and public affairs told me the same thing - It's all about the casting.
Last week (like every week) we ran one of our virtual video bootcamps for Spectrum News 1 MMJs.
One of our participants was Brian Scott, an MMJ for Dallas, Texas
Here's the story he shot, edited and produced - all on his iPhone
As you can see, find the right character and the story pretty much takes care of itself.