Hidden Talent

Posted February 04, 2022
Share To

The television business, whether it is news or othewise, is a magnet for creative talent.

The people who go to work there are attracted there because it is a place where creative talent is nourished.

Alas, it is only nourished for a very small percentage of the staff.

This is a mistake.

Every media that we have ever experienced is a direct product of a piece of technology. There was no publishing before the printing press, there was no radio before Marconi, there was no TV before John Logie Baird, and there was no Internet before Tim Berners-Lee.  In the world of the media, the tech comes first, the industry follows.

But that very technology that unleashes a new medium also carries within its DNA the architecture of how that medium will function.

In the case of television, the initial medium was so complicated and so expensive that only a very few employees of any network could possible be allowed to use that technology to create content.

That, of course, has changed. 

The advent of the iPhone means that anyone and everyone now has a 4K broadcast quality camera, along with a video editing suite in their hands. 

Alas, the restrictions on who may create content still remain in place.

When we run our bootcamps, we try very much to open the door to everyone, not just the 'usual suspects.'

The results can sometimes be surprising.

Below, two videos done by 'non journalists' during respective bootcamps. Bear in mind that these two videos were done by people who had NEVER TOUCHED A VIDEO CAMERA OR EDITED BEFORE IN THEIR LIVES.

This is the very first video work they have ever done - found the story, shot it, edited it, scriped it, tracked it and produced it - all in one day and all on their own.  

Like I said in the title, there's lots of hidden talent inside your organization.

Nurture it. 


Rosie Gloyne - a researcher for The BBC Natural History Unit - Bristol

DOG FRIENDLY Ryan Richards - Audience Analytics - Spectrum


Recent Posts

For most of human history, people lived in a world without news. The concept simply did not exist. The idea of news is really a 19th-century phenomenon, driven first by newspapers, and then by electronic media which brought us radio, then TV and now the web. Now, it seems, we are headed back to a world without news. Not because the technology is not there, but rather because, increasingly, people are no longer interested in news, at least in the way it is packaged now.

What TV News Could Be
February 26, 2024

When television was invented in the 1930s, no one knew what TV news was supposed to look like. The medium had never existed before, and so, like Gutenberg half a millennium, prior, the first creators of TV news had to fall back on a medium with which they were familiar, and that was radio.

Maybe scary stories drive ratings… or maybe they don’t.

Share Page on: