Yesterday, Apple released the iPhone X to great applause.
The X is to comemorate the ten years since Steve Jobs first announced the iPhone and changed the world.
That the iPhone has been a game-changer is unquestionable, but from our own perspective, we have watched as video production has migrated from cameras and desktops (and later latops) to all phones all the time.
We have been running video bootcamps around the world since 1988.
We used to have to bring cameras, (tapes!), batteries, chargers, cables, headphones and laptops with us for each bootcamp. In some of the bootcamps we had as many as 40 people. That was a LOT of gear to drag around. We got to know the carnet and customs people really well.
Here's a photo of Lisa at Heathrow in 2010, coming in from NY to do a bootcamp with The Guardian. Just all at all the stuff!
We had no choice.
And even then, we were roundly castigated by 'professionals' who said that we were using 'toy' cameras - not 'real' broadcast gear.
How times change!
This week we have been running one of our video bootcamp in London with Reuters/Thompson.
Everyone shoots and edits on an iPhone!
No more Pelikan cases.
No more cables, batteries, laptops, chargers... you name it
And of course tape went away years ago.
For us, needless top say, life has gotten simpler - and a LOT easier to travel.
But for content creators it's a real revolution.
Everyone has a smart phone and they have it with them all the time.
This is cleary the future.
Almost all our professional clients, from newspapers to broadcasters, are now also moving to iPhones or smart phones all the time.
Even people who start off using 'professional' gear, of course, have their own personal phones, and by the second or third day have ditched their cameras for their phones.
They see the results on the screen.
And so do we.