As you probably know, every day here we do our "All The Video News You Need in 60 Seconds'.
So every morning, we have to start our day by finding 2 or 3 video related news stories. (We do the hard work so you don't have to!)
A great source for these stories has been (and will continue to be) the website Tech Crunch. I read it every morning.
This morning, when I went to read it, I noticed a video dominating the coveted upper left hand corner of the screen. The title said Crunch News and the note on the bottom of the video screen said, Crunch Report is TechCrunch's daily news show. New episodes every weekday at 7 PM ET / 4 PM PT.
Well, I thought: isn't this great. Tech Crunch is now doing its own TV news show online. But when I watched the video, I was astonished to learn that this was the LAST episode of Crunch News. It was, in fact, a retrospective, hosted by the very talented Tito Hamza.
Apparently Crunch News has been on Tech Crunch since 2016. The only thing is, as a regular reader, I never even found it.
Which tells you something about print (online or otherwise) publications that try out video.
If you are going to do video, you have to really do video. You can't do it half heartedly and then bury somewhere on the site and say, after a few years, well, it doesn't work. No one sees it.
Of course no one sees it if no one can find it.
I have the same beef with the NY Times.
The Times does some of the best video stories in the world, but then they go and bury them God only knows where on the website.
They should be on the front page.
But they aren't.
Because even though it is online, the Times website still looks and feels like a print newspaper.
So farewell Crunch Report.
We hardly knew ye.