Katie, pot of gold and I don't know who.. image courtesy Wikicommons
 

Katie Couric Took A $1M Pay Cut

Posted August 25, 2016
Share To
 
 

Now it can be told.

(and everyone seems to be telling it).

Starting with Page 6 at the New York Post.

Former CBS Evening News anchor Katie Couric 'quietly' took a $1M pay cut so that CBS News might be able to keep on some of the regular staffers who were facing firing in light of cutbacks.

I will save you the trouble of going to the link and lift the graph directly from Page 6:

"Agent Alan Berger recalls in “Powerhouse: The Untold Story of Hollywood’s Creative Artists Agency” that “in the third year of Katie’s tenure . . . upcoming budget cuts would involve significant layoffs . . . from senior-level producers to young associate producers — all key contributors to the production of the daily newscast.”

This is supposed to impress people, I suppose...

The 'great reveal' is also, I suppose, supposed to push sales of the new book in which this great secret is told:

The journalist’s deed was revealed in “Powerhouse: The Untold Story of Hollywood’s Creative Artists Agency” written by James Andrew Miller. 

(I didn't put in the link. You can find that on your own if you want).

What this tid bit of behind the scenes information made me think was how incredibly overpaid network news anchors were and are. I mean, let's be honest.  Couric may have taken a pay cut of a cool $1 million, but that was on a reported salary of $15 million a year.

Can we get serious here?

$15 million dollars a year to, essentially, work 22 minutes a night reading what someone else has written for you?

Is this a job or an adult?

(Let alone one that will pay you $15M for doing it?)

Yeah yeah, I know. She's a great journalist. She contributed so much to CBS News....  blah blah...

Now, just for a minute, allow me to hypothesize.  Let's say, just for argument's sake, that CBS paid Couric a paltry $5 million a year to be the anchor. Still, not a bad piece of change.

With the other $10 millino, CBS News could have... could have.. hired, oh, say an additional 100 Video Journalists all over the world and paid each of them a cool $100,000 a year.

Now... thinking objectively for a moment, which iteration do you think gives you the better journalism.. the better world coverage.. the better news....   Katie at a desk and no one else... or Katie at a desk (admittedly barely having enough to eat) and 100 killer journos worldwide with video cameras rolling and reporting.

You know which way CBS News went.

And now.. this...

 

 


Recent Posts

When we run our video storytelling bootcamps for TV news organizations, our primary focus is on what we call ‘the viewer experience’. It is a given that the journalism is well researched and accurate, but if no one is watching; if there is no ‘audience engagement’ with the story, then you are in fact showing it to no one, which is tragic, and avoidable.


The Power of Character-Driven Storytelling


Bad News, Good News
June 17, 2024

The old news mantra — if it bleeds, it leads has been replaced by if it’s gross, adios. The prospect of a news-free electorate is terrifying.


Share Page on: