EmailLast Wednesday we did one our live seminars for our members, and we thought that the information was so important we would share it with everyone.
We’ve been running a series of VJ bootcamps in England and in Belgium, and what made these bootcamps particularly interesting was that we did ALL of them with smart phones.
The results were nothing short of astonishing.
Smart phone video has most definitely arrived, but it has the potential to be much more than just a smaller camera. You have it with you all the time, and you can not only shoot, but also edit, insert graphics, music, text and then share with the rest of the world - all from the phone - it is going to be a real game changer for the industry.
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TV News and The Viewer Experience
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When we run our video storytelling bootcamps for TV news organizations, our primary focus is on what we call ‘the viewer experience’. It is a given that the journalism is well researched and accurate, but if no one is watching; if there is no ‘audience engagement’ with the story, then you are in fact showing it to no one, which is tragic, and avoidable.
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Bad News, Good News
June 17, 2024
The old news mantra — if it bleeds, it leads has been replaced by if it’s gross, adios. The prospect of a news-free electorate is terrifying.