Kickstarter, the famous crowdfunding website for creative projects and products, has introduced a new service for ongoing projects called Drip. Drip allows producers to get ongoing support from their audiences rather than just the one-off fundraising traditionally done on the platform. Like standard Kickstarter, in return producers give ongoing rewards for their backers.
Using Kickstarter can be a great tool for video producers. Creating professional video costs money and crowdfunding is a great way to finance your projects. However, with Kickstarter there are some inherent issues for video producers particularly. If you are working on a single project it can be great, but if you make regular videos for social media for example you need a steady flow of support as your project isn't confined to a single video or story. That is where Drip comes in. Now you can get funding for yourself and you career, rather than a project. If people believe in you as a video producer and storyteller and like the kind of videos you make, then you can gain patrons.
Crowdfunding is not only a great way to get funds for your projects, but it is also great for awareness too. Even though people may not give, they may be exposed to your work and check out more of it afterwards. The thing that people want most on crowdfunding websites like Kickstarter is return, so if you can provide steady work of good quality for the people who support you, your audience will grow.
Drip is currently invite-only. But if you sign up for an invitation here you will be alerted once it's open.