EmailApple announced on Tuesday that it will open its news platform, Apple News, to publishers big and small. This runs the spectrum from large traditional outlets (which already have a huge share of Apple News) butique and local outlets, as well as individuals.
From Apple:
You can author once and News will optimize your content for all iOS devices, so your readers will have a great experience no matter which device they use. It’s easy to connect to existing content management systems, and you get access to a rich suite of tools to measure user engagement with your content.
What do you think? Let us know in the comments below.
Featured Courses
Recent Posts
The Uber-ization of Content
May 26, 2023
The world of television before cable had been limited to 3 networks and a handful of local TV stations. But the advent of cable meant that suddenly there were 60, 70 soon to be 100 or more new channels. And all of those channels needed content. But where were they going to get it from? A huge market for content had just opened up.
What TV News Can Learn From Netflix
May 22, 2023
Q: What do TV news and Netflix have in common? A: They both appear on the same screen. They both tell stories.
No News is Bad News
May 15, 2023
This morning, I went out early to buy my copy of the weekend FT — a great newspaper, by the way. I was a bit surprised to see that my regular newsstand, on 6th Avenue and 55th Street, had exactly 3 newspapers for sale — one copy of Baron’s and two copies of The New York Post. That was it. No FT, no NY Times, no Washington Post, no… nothing.