EmailThe Kobe Bryant story was big news all across America, and even here in Britain
But it was nowhere a bigger story in than in Los Angeles, home of both The Lakers, Bryant's team, and of Spectrum1, LA's only 24-hour news channel.
Every major news outlet covered the story in pretty much the same way - which was fine. But Tanya McRae, an MMJ with Spectrum1 in LA did something different, something she could only do because she was working with an iPhone on her own, instead of with a crew, or even with a big video camera.
As Tanya posted on Facebook, "After Kobe Bryant’s death on Sunday, I got in my car and went searching for a story to do. I was driving on the freeway and saw this woman standing alone on an overpass with a homemade “Honk for Kobe. RIP” sign. I got off at the next exit and went back to find her."
The piece is great, and it captures the feeling that people all over LA were experiencing.
This was both breaking news and on the fly journalism
Print reporters have worked this way for years, because all they had to carry was a pad and a pencil.
Now TV journalists can be just as spontaneous.
And, she edited the entire piece in the seat of her car!
It's a new world for news
Congrats, Tanya.
Featured Courses
Recent Posts
What News Gets Wrong When Covering Climate Change
October 06, 2023
The other night I turned on NBC Nightly News. One of the last stories was about a summer of natural disasters in Greece caused by climate change including wildfires and flooding. The segment was predictably structured.
Meta Announces New Ray-Ban Meta Smart Glasses
October 05, 2023
Wearable tech is making a comeback. Meta announced last week that it is coming out with its new Ray-Ban wearable tech collaboration Smart Glasses.
The iPhone 15 is Here
September 13, 2023
What's it all about?