EmailThe Huffington Post has big plans for video in 2016 and Politico has the inside information. Huffington Post video has, until now, mainly consisted of content from HuffPost Live, the all day chat show that features interviews.
The content is beyond boring. It's almost unwatchable. Two people in a studio, or talking via skype, rambling on about something just to fill the time. The new plan is a signifigant departure from that. HuffPost video looks like it is going to focus on long-form documentary content - a la Vice.
From Politico:
"The Huffington Post is consolidating its video operations across the site in a strategic pivot that will effectively see the end of HuffPost Live in its existing format and refocus the company on shareable video content and long-form, documentary-style productions.
"'The changes we’re making will position us to be the dominant global media company in video in this ever-changing media environment,' Huffington said in the email, which was co-signed by CEO Jared Grusd."
Read the full article and memo from Politico here.
Featured Courses
Recent Posts
The Uber-ization of Content
May 26, 2023
The world of television before cable had been limited to 3 networks and a handful of local TV stations. But the advent of cable meant that suddenly there were 60, 70 soon to be 100 or more new channels. And all of those channels needed content. But where were they going to get it from? A huge market for content had just opened up.
What TV News Can Learn From Netflix
May 22, 2023
Q: What do TV news and Netflix have in common? A: They both appear on the same screen. They both tell stories.
No News is Bad News
May 15, 2023
This morning, I went out early to buy my copy of the weekend FT — a great newspaper, by the way. I was a bit surprised to see that my regular newsstand, on 6th Avenue and 55th Street, had exactly 3 newspapers for sale — one copy of Baron’s and two copies of The New York Post. That was it. No FT, no NY Times, no Washington Post, no… nothing.