EmailWe have been workind with Spectrum1 News for more than two years now, helping them to build out the largest all-MMJ or VJ network of local TV news stations in the country.
They are all staffed by MMJs or VJs or MoJos or whatever you want to call them,.
And while newspapers are closing down and conventional TV stations are in trouble, Spectrum1 News is expanding fast.
This week, Spectrum News 1 announced that they are hiring an astonishing 76 new MMJs just in Ohio. And that's just one station.
In today's climate, this is almost incomprehensible, but Spectrum News 1 is building for the future, and believes in the MMJ or VJ system.
If you're a VJ this is a golden opportunity.
Here is but a partial list of the jobs being offered.
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When we run our video storytelling bootcamps for TV news organizations, our primary focus is on what we call ‘the viewer experience’. It is a given that the journalism is well researched and accurate, but if no one is watching; if there is no ‘audience engagement’ with the story, then you are in fact showing it to no one, which is tragic, and avoidable.
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The old news mantra — if it bleeds, it leads has been replaced by if it’s gross, adios. The prospect of a news-free electorate is terrifying.