times square

The #1 Mistake You’re Making With Your Videos

Posted June 13, 2018
Share To

The opportunities to make a living with your video camera or smartphone are limitless so why do so many people struggle to sell their work?

The answer often lies in their inability to film great footage. Today because everyone has smartphones, everyone thinks they can shoot video. In fact, most of the video that’s created lacks the professional quality needed to be able to sell it. This is a simple problem to fix but requires training. Michael Rosenblum invented his 5 Shot Method™ as a way to help you create professional quality footage that can easily be edited and can help you sell the work you produce. A few days ago, Michael went to Times Square in New York to prove the point. 

We've all seen people shooting bad video before. Whether it's on the street, at an event, or at a party, people everywhere are shooting video, but most of them have no idea how to do it. 

Here are some simple tips to remember when you are shooting video:

Shoot Horizontally

This is one that a lot of people have a lot of strong opinions on. The reality is that a lot of people are taking vertical videos, and they can work. For example, The Washington Post does a good job producing vertical videos. In most cases though, especially if you are trying to sell your work to online outlets or even produce a TV series, you have to shoot horizontally. It is still the dominant orientation for video. On a personal editorial note, it is the way we see the world.

Shoot 5 Shot Sequences

The best way to shoot your video and the best way to ensure that it can be easily edited is to shoot in 5 shot sequences. It works for almost every kind of action that you could be shooting and will make your footage look great, and make it much easier to edit. Learn all about the 5 Shot Method in our shooting course.

Get Closer!

Close-ups are very important. Arguably the most important shot of the 5 Shot Method, and when you shoot your close-ups make sure you are very close. When you think you are close, force yourself to get close. Make those images jump off the screen. Don't worry about getting in the way, just get the shot. Put the camera as close to the action as you can.

Learn more about shooting here.


Recent Posts

Bad News, Good News
June 17, 2024

The old news mantra — if it bleeds, it leads has been replaced by if it’s gross, adios. The prospect of a news-free electorate is terrifying.

The news business is in trouble. In the past decade, more than 2400 local newspapers have closed. NBC Nightly News gets 5 million viewers per night, in a nation of 340 million people, so most people are not watching. What are they watching? Netflix.

For most of human history, people lived in a world without news. The concept simply did not exist. The idea of news is really a 19th-century phenomenon, driven first by newspapers, and then by electronic media which brought us radio, then TV and now the web. Now, it seems, we are headed back to a world without news. Not because the technology is not there, but rather because, increasingly, people are no longer interested in news, at least in the way it is packaged now.

Share Page on: