EmailFor 500 years, we were a print based culture, then, in the 1960's, we collectively decided we were done with print, and we were all moving to video and moving images.
This had consequences. When everythnig is in video, everything becomes entertainment. What happens when a society decides that the most imporant feature for their content is the entertainment value?
Featured Courses
Recent Posts
TV News and The Viewer Experience
July 24, 2024
When we run our video storytelling bootcamps for TV news organizations, our primary focus is on what we call ‘the viewer experience’. It is a given that the journalism is well researched and accurate, but if no one is watching; if there is no ‘audience engagement’ with the story, then you are in fact showing it to no one, which is tragic, and avoidable.
How Jimmy Cured Cancer
June 24, 2024
The Power of Character-Driven Storytelling
Bad News, Good News
June 17, 2024
The old news mantra — if it bleeds, it leads has been replaced by if it’s gross, adios. The prospect of a news-free electorate is terrifying.