Reuben Jones, MMJ Spectrum News 1 -North Carolina

The Future of TV News

Posted June 27, 2020
Share To

We just wrapped up another 5-day Video Storytelling Bootcamp with Spectrum News 1 - done entirely virtually no Zoom.

The Zoom Bootcamps work astonishingly well, better than the in-person bootcamps we ran for more than 30 years all over the world.  The reason: in Zoom everyone is in the front row all the time. 

Spectrum News 1 is building out a series of 24-hour local news channels across the country and is inventing a new kind of TV news - one that is driven by powerful character driven stories - no reporter stand ups, no b-roll, no talking heads, no man on the street and so on.

What we have done is to marry classic Hollywood movie making techniques to great journalism - and it works. After all, the same people who are spending endless hours watching Netflix and HBO are also watching TV news.

They expect to see the same thing.

And now they can.

And do.

Spectrum News 1, only 18 monthjs old is already the #2 channel in LA AND was just nominated for an astonishg 12 Emmys.

AND - everytihng they do is done ENTIRELY on iPhones. 


1-Day turns.

All the time.

Pretty impressive

Here's an example. but we have lots more to show.


Recent Posts

For most of human history, people lived in a world without news. The concept simply did not exist. The idea of news is really a 19th-century phenomenon, driven first by newspapers, and then by electronic media which brought us radio, then TV and now the web. Now, it seems, we are headed back to a world without news. Not because the technology is not there, but rather because, increasingly, people are no longer interested in news, at least in the way it is packaged now.

What TV News Could Be
February 26, 2024

When television was invented in the 1930s, no one knew what TV news was supposed to look like. The medium had never existed before, and so, like Gutenberg half a millennium, prior, the first creators of TV news had to fall back on a medium with which they were familiar, and that was radio.

Maybe scary stories drive ratings… or maybe they don’t.

Share Page on: