EmailWe just wrapped up another 5-day Video Storytelling Bootcamp with Spectrum News 1 - done entirely virtually no Zoom.
The Zoom Bootcamps work astonishingly well, better than the in-person bootcamps we ran for more than 30 years all over the world. The reason: in Zoom everyone is in the front row all the time.
Spectrum News 1 is building out a series of 24-hour local news channels across the country and is inventing a new kind of TV news - one that is driven by powerful character driven stories - no reporter stand ups, no b-roll, no talking heads, no man on the street and so on.
What we have done is to marry classic Hollywood movie making techniques to great journalism - and it works. After all, the same people who are spending endless hours watching Netflix and HBO are also watching TV news.
They expect to see the same thing.
And now they can.
And do.
Spectrum News 1, only 18 monthjs old is already the #2 channel in LA AND was just nominated for an astonishg 12 Emmys.
AND - everytihng they do is done ENTIRELY on iPhones.
ALL MMJ
1-Day turns.
All the time.
Pretty impressive
Here's an example. but we have lots more to show.
Featured Courses
Recent Posts
TV News and The Viewer Experience
July 24, 2024
When we run our video storytelling bootcamps for TV news organizations, our primary focus is on what we call ‘the viewer experience’. It is a given that the journalism is well researched and accurate, but if no one is watching; if there is no ‘audience engagement’ with the story, then you are in fact showing it to no one, which is tragic, and avoidable.
How Jimmy Cured Cancer
June 24, 2024
The Power of Character-Driven Storytelling
Bad News, Good News
June 17, 2024
The old news mantra — if it bleeds, it leads has been replaced by if it’s gross, adios. The prospect of a news-free electorate is terrifying.