EmailWhen Gutenberg invented the prinitng press in 1452, he could have gone down to his basement the next day and printed The New York Times.
He had the technology.
What he lacked was the idea of what to do with it. It would take 350 years to figure that out.
With video in all our hands now, we have the technology to do more than YouTube videos or CNN - we just have to figure out what...
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TV News and The Viewer Experience
July 24, 2024
When we run our video storytelling bootcamps for TV news organizations, our primary focus is on what we call ‘the viewer experience’. It is a given that the journalism is well researched and accurate, but if no one is watching; if there is no ‘audience engagement’ with the story, then you are in fact showing it to no one, which is tragic, and avoidable.
How Jimmy Cured Cancer
June 24, 2024
The Power of Character-Driven Storytelling
Bad News, Good News
June 17, 2024
The old news mantra — if it bleeds, it leads has been replaced by if it’s gross, adios. The prospect of a news-free electorate is terrifying.