Tumblr Goes Live

Posted June 20, 2016

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The social blogging platform Tumblr announced that it is starting its own live streaming service.  Tumblr, owned by Yahoo, is known for targeting a younger demographic and will look to bring live streaming to its users.

Live streaming has quickly become the hotest video trend on the web.  It doesn't seem it's been too long since Periscope and Meerkat opened the scene, but now everyone is getting involved, and Tumblr is the latest to get in on the action.

Elyse Betters from pocket-lint.com reports on the news:

Tumblr thinks it can take on Facebook Live, Twitter-owned Periscope, Amazon-owned Twitch, and others. It's getting into live video.

The company quietly posted a promotional webpage over the weekend to announce it will launch a live-streaming video feature on 21 June. The page also appears to offer a programming schedule for live video events (such as: "A Harlem Globetrotter will teach you how to basketball" on 21 June at 4:45 pm EST, and "We will broadcast live from the surface of Mars" on 21 June at 4 pm EST).

Tumblr launched in 2007 and was acquired by Yahoo about six years later. It currently has about 555 million monthly visitors and hosts more than 300 million blogs. You can use it to post GIFs, create standalone sites, and soon, apparently, broadcast. Tumblr hasn't yet shared any details on how it will uniquely offer live-streaming capabilities in a space that has become increasingly crowded.

Read the full article here.