As video increasingly becomes the dominant means of communication in the world today, more and more organizations have begun to embrace the notion of becoming 'video literate'.
The abilty create and craft your own video, any time, with content you control 100% and at the same cost, for all practical purposes, as creating text, is now paramount. We live in a world that is awash in video.
Yesterday, I was in Geneva, Switzerland, running a bootcamp for the United Nations UNDP. We are exclusively using iPhones for them, and the quality was quite impressive.
"UNDP works in some 170 countries and territories, helping to achieve the eradication of poverty, and the reduction of inequalities and exclusion. We help countries to develop policies, leadership skills, partnering abilities, institutional capabilities and build resilience in order to sustain development results."
As I mentioned last week when talking about our work with the International Fund for Animal Welfare, the UN has field people in some of the most important and interesting places in the world. Until now, a great deal of what the UN did remained unknown to most of the rest of the world because news organizations like The BBC or CNN simply opted not to send a crew and reporter. For them it was just too complicated or too expensive.
But now, the UN (and others) can take control of their own worldwide media footprint and using nothing more complex than an iPhone and iMovie, tell their story to the rest of the world, any time they like.