John Salazar, Spectrum News 1 Austin, Texas
 

Using Editing To Convey An Emotion

Posted August 11, 2020
Share To
 
 

John Salazar is an MMJ with Spectrum News 1 in Austin Texas.

He's also a graduate of our 5-Day Storytelling bootcam - done by Zoom these days.

Last week, he shot (on an iPhone, of course) a lovely story of a profile of a healthcare worker in Austin - Medical Assistant Debbie Maxwell.

She collects plasma donations from Covid 19 survivors.

Plasma infusion is one of the few treatments that works, and without Maxwell,  the plasma would be hard to come by.

What makes this piece intersting to me is the opening segement.

Note how quickly the cuts come - medical shots, intercut with quick bites of Maxwell at work 

Note how Salazar's narration is as short and quick paced as the edits. 

It all weaves together to convey a sense of immediacy and emergency

The pacing and the edits carry an emotional value to the viewer.

The way it is paced and cut communicates to the viewer that we have to move fast - that thiis is serious business - that lives are at stake here.

This is a great example of the subtle power of editing.

The edit can speak to the viewer as clearly and as directly as the shooting and the scripting

Nice job John. 

 


Recent Posts

When we run our video storytelling bootcamps for TV news organizations, our primary focus is on what we call ‘the viewer experience’. It is a given that the journalism is well researched and accurate, but if no one is watching; if there is no ‘audience engagement’ with the story, then you are in fact showing it to no one, which is tragic, and avoidable.


The Power of Character-Driven Storytelling


Bad News, Good News
June 17, 2024

The old news mantra — if it bleeds, it leads has been replaced by if it’s gross, adios. The prospect of a news-free electorate is terrifying.


Share Page on: