Spectrum1 (LA) MMJ Natalie Brunell used her iPhone shot and edited story for the network in a slightly different and very intersting way.
Usually, a reporter will report a story.
But in this case, Natalie turned her phone on her subject and allowed him to directly address the powers that be - in this case, the California Department of Farm Affairs.
The result work - particularly as Lou Royce looks direclty into the lens, speakling person to person, one on one to the CDFA.
This is powerful stuff.
So much better than Natalie doing the traditional on air reporter stand up.
As you'll notice, Natalie does not appear in the story.
It's not her story really, it's Lou's.
A great next step would be for Natalie to take her laptop over to the CDFA and show the video to an official there, and shoot his reaction and response.
Meanwhile, check out the rather astonishing quality of the video that the iPhone delivers.
Good job Natalie!