Video of the Day: Chops Sawyer

September 09, 2024

There is a great deal of concern, well placed, that few people under the age of 30 watch TV news. Viewership of TV news in general has fallen off, so naturally, TV executives across the boards are searching for a solution. How to appeal to a demographic that spends most of their time on social media?

August 20, 2024

Sometimes when you are searching for something, the answer is right before your eyes. For years, I have been looking for a new and powerful way to cover breaking news stories - and now, I think, I've got it.

July 24, 2024

When we run our video storytelling bootcamps for TV news organizations, our primary focus is on what we call ‘the viewer experience’. It is a given that the journalism is well researched and accurate, but if no one is watching; if there is no ‘audience engagement’ with the story, then you are in fact showing it to no one, which is tragic, and avoidable.