EmailToday's video of the day is another one from Great Big Story and is a great one about a man trying to build a completely self-sufficient settlement in the desert of New Mexico. The houses that make up the community, or Earthships, are the brain-child of architect Mike Reynolds, who started this project to try and change the future.
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When we run our video storytelling bootcamps for TV news organizations, our primary focus is on what we call ‘the viewer experience’. It is a given that the journalism is well researched and accurate, but if no one is watching; if there is no ‘audience engagement’ with the story, then you are in fact showing it to no one, which is tragic, and avoidable.
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