Today's video of the day is a cooking video. Now you may be thinking that cooking videos are a dime a dozen, and that's true, but 93 year old cook and great grandmother, Clara, has over 135,000 subscribers to her YouTube page Great Depression Cooking. The key to her success, a combination of personality and a niche.
First off is personality. In any video, particularly instructional video like cooking videos, character is very important. Clara is a sweet old lady, which is not something you see on YouTube everyday, and she has a comforting effect on the audience.
Secondly, is the niche. Clara has created a channel that has a concept that can be repeated over and over again. Clara has first hand knowledge of the Depression Era, which is something that both people are interested in and do not know much about first hand. This creates a built in audience that will keep coming back for each new dish.
Find your niche, start your channel!