Today's video of the day shows us how a Boeing 737 is built on one of the biggest assembly lines in the world. The video comes from Wired and takes 'how it's made' to a whole new level.
When we run our video storytelling bootcamps for TV news organizations, our primary focus is on what we call ‘the viewer experience’. It is a given that the journalism is well researched and accurate, but if no one is watching; if there is no ‘audience engagement’ with the story, then you are in fact showing it to no one, which is tragic, and avoidable.