Sometimes when you are searching for something, the answer is right before your eyes.
For years, I have been looking for a new and powerful way to cover breaking news stories - and now, I think, I've got it.
When we run our video storytelling bootcamps for TV news organizations, our primary focus is on what we call ‘the viewer experience’. It is a given that the journalism is well researched and accurate, but if no one is watching; if there is no ‘audience engagement’ with the story, then you are in fact showing it to no one, which is tragic, and avoidable.