EmailToday's video of the day is from Red Bull and Filip Flisar who have made a jetpack to ski at 120kph. A great example of arc of story and well shot. Without the little story about meeting for lunch it would just be shots of the jetpack ski, but with the added little story it makes you want to stick around until the he finally gets there.
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TV News and The Viewer Experience
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When we run our video storytelling bootcamps for TV news organizations, our primary focus is on what we call ‘the viewer experience’. It is a given that the journalism is well researched and accurate, but if no one is watching; if there is no ‘audience engagement’ with the story, then you are in fact showing it to no one, which is tragic, and avoidable.
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The old news mantra — if it bleeds, it leads has been replaced by if it’s gross, adios. The prospect of a news-free electorate is terrifying.