Today's video of the day is another little character video from Great Big Story. The video is a little story about a family in Korea that has been making traditional candy for generations. While the video essentially explains what this candy is, or Yeot, it is able to hold your attention because of the characters driving the story.
You'll see this in almost every video that Great Big Story has: a character that drives the video forward. Ultimately it is stories about people that viewers like -- they relate to other humans. The concept, or what the character does could be a draw, but that really only gets you to click on the video, it is the character that keeps you watching the whole time.
We here at TheVJ.com take storytelling very seriously and also think that the key ingrediant is a great character. Check out our storytelling courses and learn more. Not a member yet? Sign up for our 10-day free trial.