Video of the Day: Rock the Gayageum

Posted February 23, 2017
Share To
 
 

Today's video of the day is about YouTube creator Luna Lee who uses the traditional Korean Gaygeum to play rock hits of the 20th century. Great Big Story takes a deeper look.

​In Seoul, South Korea, a young musician is mixing a centuries-old Korean instrument with the music of rock legends. Luna Lee plays the gayageum, a box-like string instrument that dates back to 400 B.C. However, Lee thought it was wasteful to only play the traditional music associated with the instrument, so her repertoire features covers from Jimi Hendrix, Queen, Nirvana, The Red Hot Chili Peppers and other rock luminaries. With millions of views on her YouTube channel (https://www.youtube.com/user/luna422422), Lee is bringing Korean traditions of the past and popular culture of the present to a whole new audience.​

 


Recent Posts

There is a great deal of concern, well placed, that few people under the age of 30 watch TV news. Viewership of TV news in general has fallen off, so naturally, TV executives across the boards are searching for a solution. How to appeal to a demographic that spends most of their time on social media?


Sometimes when you are searching for something, the answer is right before your eyes. For years, I have been looking for a new and powerful way to cover breaking news stories - and now, I think, I've got it.


When we run our video storytelling bootcamps for TV news organizations, our primary focus is on what we call ‘the viewer experience’. It is a given that the journalism is well researched and accurate, but if no one is watching; if there is no ‘audience engagement’ with the story, then you are in fact showing it to no one, which is tragic, and avoidable.


Share Page on: