EmailLike a gloveToday's video of the day is the amazing landing of the SpaceX rocket Falcon 9. The Falcon 9 is the first rocket in the world that can saftly land and be reused. The rocket is able to land upright on a platform in the middle of the ocean! We're glad someone had the good idea to have a camera installed!
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TV News and The Viewer Experience
July 24, 2024
When we run our video storytelling bootcamps for TV news organizations, our primary focus is on what we call ‘the viewer experience’. It is a given that the journalism is well researched and accurate, but if no one is watching; if there is no ‘audience engagement’ with the story, then you are in fact showing it to no one, which is tragic, and avoidable.
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Bad News, Good News
June 17, 2024
The old news mantra — if it bleeds, it leads has been replaced by if it’s gross, adios. The prospect of a news-free electorate is terrifying.