EmailToday's video of the day is from Brodie Smith, who is a self-described "frisbee bro," has amassed a large following for his frisbee trick shots. With a YouTube page with over 1 million subscribers, Smith has made a living for himself traveling around the world making frisbee videos for YouTube and Facebook. The video above is from his recent trip to Taiwan.
This is a great example of how niche programming can lead to success in the realm of Internet video. Here is a guy with a skill and interest in a niche activity -- frisbee -- and he has cultivated a community who care about that activity around his videos. Everytime, people come back because they want to see what he can do with a frisbee. He doesn't put up a cooking video next, he sticks to the niche.
This is a model that can be replicated with any activity or niche. You can find a comunity and produce content that is tailored to them and make your videos a leading voice in that community's conversation.
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