![](https://dtxuqlc5hrfw8.cloudfront.net/media/news/Screen_Shot_2016-11-08_at_1.07.38_PM.png?Expires=2033084961&Signature=N8DTK6Nu~8fE11EhUQXplxIg4xTkVVofJrKv0xw2H8EefDlC1Q-gJJFeoRIp82BakV4hpP1QmzvHG76pFFxGBXIVApDbUNcYPePVNiwuIJ2zs9ljgqsKWIPyoXgGz--I~pEHU0Q0m9WzgX7e3-ns1UyhvS88x9zg52LHA2~ziCjx0-fe0XSwwcaPlfliC7GqiqQsp0CwspHrCFlDAFnsHbOZk22EuIlFUE8mPGCLpKo6RhvtSdVwDXDYa524Mo9XChussI9RdfBR8wcQdmexz~raW2snYBDivJvUyRf9Ciu62jX5ewODpw8SWfcm1qaqk2ZVPeGnWqjkRNgsPi8iow__&Key-Pair-Id=APKAJHXOEAGC3FD7S5VQ)
Today's video of the day comes to us from Red Bull. Red Bull is a model case study in the aread of video. Red Bull produces a lot of video particularly in the extreme sports genre. They have used video to further their brand have become known for their action video. This is a strategy used by a major company, but it is one that you should be using as well. Red Bull usually does their videos with a pretty simple kit that uncludes some DSLRs and GoPros. You could make this!