EmailToday's video of the day is the salmon cannon. The device helps salmon get around man-made objects in the way of their journey upstream to spawn, and it looks like a fun ride. It works using pressure differencials to move the fish through a canvas tube and can even launch fish in the air over dams or other objects. The video is from EarthFixMedia and is a great example of a simple story within the channels nieche.
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When we run our video storytelling bootcamps for TV news organizations, our primary focus is on what we call ‘the viewer experience’. It is a given that the journalism is well researched and accurate, but if no one is watching; if there is no ‘audience engagement’ with the story, then you are in fact showing it to no one, which is tragic, and avoidable.
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The old news mantra — if it bleeds, it leads has been replaced by if it’s gross, adios. The prospect of a news-free electorate is terrifying.