Today's video of the day is a great example of a niche channel as the Hutson & Harris, Attorneys sing about what not to say to the police when you are pulled over for a DWI.
You wouldn't expect the YouTube channel for a law firm to be a hit on YouTube, but these guys have over 1,400 followers. They take something that may be considered bland to most people (at least in the world of internet videos), the law, and turn it into something fun by using a song and humor. This is clearly a way that the two can drive business and it seems to be working. They have an already established niche, which is practiceing law, and then they add their own flare which is guitar and singing, and just like that they have something that no one else does on the web.
Every business should have video, whether its something like this, or their own creative take, video is the way to reach customers in the 21st century.