EmailToday's video of the day comes from YouTuber Jackson Crawford and shows hims speaking in Old Norse from some ancient texts. Crawford is an expert in Scandinacian studies, and shows us how you can take your area of expertise and form a community around that. In today's media landscape you will find people who are interested in what you have to offer, no matter how narrow the interest is. Today we live in a world of narrow-casters and audiences looking for content that is specific to their interests. If you have something that you are an expert in, start making videos about it!
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The Uber-ization of Content
May 26, 2023
The world of television before cable had been limited to 3 networks and a handful of local TV stations. But the advent of cable meant that suddenly there were 60, 70 soon to be 100 or more new channels. And all of those channels needed content. But where were they going to get it from? A huge market for content had just opened up.
What TV News Can Learn From Netflix
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Q: What do TV news and Netflix have in common? A: They both appear on the same screen. They both tell stories.
No News is Bad News
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This morning, I went out early to buy my copy of the weekend FT — a great newspaper, by the way. I was a bit surprised to see that my regular newsstand, on 6th Avenue and 55th Street, had exactly 3 newspapers for sale — one copy of Baron’s and two copies of The New York Post. That was it. No FT, no NY Times, no Washington Post, no… nothing.