EmailToday's video of the day comes from YouTuber Jackson Crawford and shows hims speaking in Old Norse from some ancient texts. Crawford is an expert in Scandinacian studies, and shows us how you can take your area of expertise and form a community around that. In today's media landscape you will find people who are interested in what you have to offer, no matter how narrow the interest is. Today we live in a world of narrow-casters and audiences looking for content that is specific to their interests. If you have something that you are an expert in, start making videos about it!
Featured Courses
Recent Posts
TV News and The Viewer Experience
July 24, 2024
When we run our video storytelling bootcamps for TV news organizations, our primary focus is on what we call ‘the viewer experience’. It is a given that the journalism is well researched and accurate, but if no one is watching; if there is no ‘audience engagement’ with the story, then you are in fact showing it to no one, which is tragic, and avoidable.
How Jimmy Cured Cancer
June 24, 2024
The Power of Character-Driven Storytelling
Bad News, Good News
June 17, 2024
The old news mantra — if it bleeds, it leads has been replaced by if it’s gross, adios. The prospect of a news-free electorate is terrifying.