EmailToday's video of the day comes from YouTuber Jackson Crawford and shows hims speaking in Old Norse from some ancient texts. Crawford is an expert in Scandinacian studies, and shows us how you can take your area of expertise and form a community around that. In today's media landscape you will find people who are interested in what you have to offer, no matter how narrow the interest is. Today we live in a world of narrow-casters and audiences looking for content that is specific to their interests. If you have something that you are an expert in, start making videos about it!
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The Future of News: TikTok or Netflix
September 09, 2024
There is a great deal of concern, well placed, that few people under the age of 30 watch TV news. Viewership of TV news in general has fallen off, so naturally, TV executives across the boards are searching for a solution. How to appeal to a demographic that spends most of their time on social media?
Breaking News: A Different Way of Doing Breaking News
August 20, 2024
Sometimes when you are searching for something, the answer is right before your eyes. For years, I have been looking for a new and powerful way to cover breaking news stories - and now, I think, I've got it.
TV News and The Viewer Experience
July 24, 2024
When we run our video storytelling bootcamps for TV news organizations, our primary focus is on what we call ‘the viewer experience’. It is a given that the journalism is well researched and accurate, but if no one is watching; if there is no ‘audience engagement’ with the story, then you are in fact showing it to no one, which is tragic, and avoidable.