Video of the Day: Would You Eat This?

July 24, 2024

When we run our video storytelling bootcamps for TV news organizations, our primary focus is on what we call ‘the viewer experience’. It is a given that the journalism is well researched and accurate, but if no one is watching; if there is no ‘audience engagement’ with the story, then you are in fact showing it to no one, which is tragic, and avoidable.

June 24, 2024

The Power of Character-Driven Storytelling

June 17, 2024

The old news mantra — if it bleeds, it leads has been replaced by if it’s gross, adios. The prospect of a news-free electorate is terrifying.