Video(s) of the Day: Racing the Tube

Posted March 08, 2017
Share To
 
 

Today's video of the day is two videos and its actually an interesting story.  Yesterday I came accross a video called Race the Tube. It seemed like a great video for our video of the day. The basic concept is a man and his friend get on the Tube, both wearing GoPro cameras on their heads, and when the train gets to the next stop, one of them sprints out of the carriage and tries to beat the train on foot to the next station.

Then this morning as I was about to post this video I came across another video from YouTuber TheFreeHelpGuy called Race the Tube - In a Wheelchair. It's the same concept, with a twist, and it all comes down to a discovery that the Tube is not very accessable for those in wheelchairs.

It's a great example of not only using video to spread a message, but also using a previously viral video as a blueprint to try.  It turns out it's a winning formula as both videos have gained viral status. Both videos are from 2014 and three years later still making the rounds on the web.

It's a conversation through video and shows how video is truly the language of the Internet. 

Watch both videos below:

 


Recent Posts

When we run our video storytelling bootcamps for TV news organizations, our primary focus is on what we call ‘the viewer experience’. It is a given that the journalism is well researched and accurate, but if no one is watching; if there is no ‘audience engagement’ with the story, then you are in fact showing it to no one, which is tragic, and avoidable.


The Power of Character-Driven Storytelling


Bad News, Good News
June 17, 2024

The old news mantra — if it bleeds, it leads has been replaced by if it’s gross, adios. The prospect of a news-free electorate is terrifying.


Share Page on: