Watch This!

Posted March 23, 2018

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Facebook may be trying to launch WATCH, it's competitor to YouTube, but the real WATCH TV is happening elsewhere.

Watchmakers are launching their own online 'TV Channels'. And why not?  The object here is to sell watches, and video, as we all know, sells. 

On the Hodinkee YouTube Channel, a watch-based YouTube network, views increased from 3 million a year ago to more than 7.6 million this year.  People obviously like to watch watches, so to speak.

Hublot, another watch maker has a YouTube channel with more than 20,000 subscribers.  Rolex introduced its own YouTube channel in 2012 and it has more than 18 million views.  You don't have to sell many watches if you are Rolex to justify the cost of making the videos - which with a smartphone is not so much.

The watch business, based largely in Switzerland, had, until recently, been a very conservative affair. All this changed in 2011 when Marc Andre Deschoux launched the Geneva based TheWatches.tv

The network is a compendium of watch-based videos and TV shows that run the spectrum from short videos to a 19-minute history of Patek Philippe.  

Now, here's the bottom line for us: what works for the watch business can and will work for every other business.  

No matter what your business is, or what your interest is, as long as you have a niche, you can be successful. Learn how to launch a channel like this, or produce compelling content that will make you money with TheVJ.com