video, YouTube channels, Watches, Rolex,

Watch This!

Posted March 23, 2018
Share To

Facebook may be trying to launch WATCH, it's competitor to YouTube, but the real WATCH TV is happening elsewhere.

Watchmakers are launching their own online 'TV Channels'. And why not?  The object here is to sell watches, and video, as we all know, sells. 

On the Hodinkee YouTube Channel, a watch-based YouTube network, views increased from 3 million a year ago to more than 7.6 million this year.  People obviously like to watch watches, so to speak.

Hublot, another watch maker has a YouTube channel with more than 20,000 subscribers.  Rolex introduced its own YouTube channel in 2012 and it has more than 18 million views.  You don't have to sell many watches if you are Rolex to justify the cost of making the videos - which with a smartphone is not so much.

The watch business, based largely in Switzerland, had, until recently, been a very conservative affair. All this changed in 2011 when Marc Andre Deschoux launched the Geneva based

The network is a compendium of watch-based videos and TV shows that run the spectrum from short videos to a 19-minute history of Patek Philippe.  

Now, here's the bottom line for us: what works for the watch business can and will work for every other business.  

No matter what your business is, or what your interest is, as long as you have a niche, you can be successful. Learn how to launch a channel like this, or produce compelling content that will make you money with


Recent Posts

For most of human history, people lived in a world without news. The concept simply did not exist. The idea of news is really a 19th-century phenomenon, driven first by newspapers, and then by electronic media which brought us radio, then TV and now the web. Now, it seems, we are headed back to a world without news. Not because the technology is not there, but rather because, increasingly, people are no longer interested in news, at least in the way it is packaged now.

What TV News Could Be
February 26, 2024

When television was invented in the 1930s, no one knew what TV news was supposed to look like. The medium had never existed before, and so, like Gutenberg half a millennium, prior, the first creators of TV news had to fall back on a medium with which they were familiar, and that was radio.

Maybe scary stories drive ratings… or maybe they don’t.

Share Page on: