EmailLive streaming is taken for granted by most people today, but the fact that pretty much anyone with an internet connection and a smartphone can broadcast live via the internet is an astonishing innovation. Just a few years ago, to broadcast live over the air or over the internet would have cost you thousands of dollars. Now the barrier to entry is pretty much non-existent.
What do you think? Do you use live streaming in for your career or business?
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TV News and The Viewer Experience
July 24, 2024
When we run our video storytelling bootcamps for TV news organizations, our primary focus is on what we call ‘the viewer experience’. It is a given that the journalism is well researched and accurate, but if no one is watching; if there is no ‘audience engagement’ with the story, then you are in fact showing it to no one, which is tragic, and avoidable.
How Jimmy Cured Cancer
June 24, 2024
The Power of Character-Driven Storytelling
Bad News, Good News
June 17, 2024
The old news mantra — if it bleeds, it leads has been replaced by if it’s gross, adios. The prospect of a news-free electorate is terrifying.