EmailStarting this week on TheVJ.com we’re profiling people who have launched successful careers in the world of television and video and looking at how we can learn from their experiences. We begin with video journalist Tom DiDonato who is based in New Jersey making stories for Verizon’s cable network. Tom is a born storyteller and enjoys being able to shoot, edit and tell the stories of his own community. Working from home gives Tom the flexibility he needs to take care of his family and his seven years of experience as a VJ means he knows the most efficient ways to work. Here Tom gives his advice on how to be successful in the rapidly expanding world of video journalism.
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When we run our video storytelling bootcamps for TV news organizations, our primary focus is on what we call ‘the viewer experience’. It is a given that the journalism is well researched and accurate, but if no one is watching; if there is no ‘audience engagement’ with the story, then you are in fact showing it to no one, which is tragic, and avoidable.
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The old news mantra — if it bleeds, it leads has been replaced by if it’s gross, adios. The prospect of a news-free electorate is terrifying.