Title: A Brief History of Television: Part 3
What does TV pay?
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In the 1970s the rule of thumb was an hour television cost $1 million. In 1973 dollars: a lot of money. By the 1990s the rule of thumb for cable was an hour of television cost about $250-$350,000 per hour, but still a fair amount of money. Today cable, which is being attacked by the Internet and live streaming video which will talk about another time, cable still buys lots of content. All the shows that you see: reality shows, food channel shows, travel shows, they’re all produced by independent production companies that pretty much work in a conventional way. They still have big cameras, they still have edits, they have big offices, they got a lot of overhead, and cable pays still $150-$250,000 per hour or per half hour for the program. That's a pretty good business, if they’re eating four and a half-million hours of programming a year.
With your little cameras and the skill set that you have here, you have the capability of producing TV shows for cable. We’re gonna talk about this much more in the business section but in terms on an overview you should understand that what you can do transcends just the one minute video and so now I have to ask you since you're sitting at home thinking about a different life for yourself if you are able to make a half hour show for cable would you do it for $150,000 hours I bet you what present which do it for $100,000 which do it for $80,000 half an hour what $60,000 $50,000 $40,000 I see a lot of hands are still up out there $30,000 i bet you would. A half-hour television for $30,000 i bet you would, and you can. You can! With your little video camera or your iPhone, and the edits that's on your laptop you can compete when every studio the world and you can feed those cable channels.
It's just a question of producing a perfect product, and a compelling product, and a product that people want to see. But i’m going to show you how to do it. I’m going to show you how to give those production companies a run for their money. Im going to show you how to approach every cable channel in the world and pitch and sell your product. I’m going to teach you how to make a fortune in this business and you know what we’re not done. We’re not done because this curve goes on beyond 1995. Today with the Internet going to video and that's what Amazon is, and that is what HBO is becoming and that's what Netflix is, live streaming video 24 hours day on demand, we've gone from 40 million hours of programming year to infinite programming because there is infinite video channels on the Internet. And every one of those channels whether it's HBO, or Amazon, Discovery or Netflix has to be fed — they need new content all the time and they're paying for it.
And who is going to make it? you are you are my friend and you are going to sell it and you're going to make a lot of money out of this and then I show you how to do it because you can do it. There is no reason in the world that all the content that exist in the universe of cable channels and broadcast and Internet should be produced by a tiny handful of people in New York and Los Angeles. No reason at all because you have the tools to make this happen right now. You got it right your pocket and you have the ideas in your head. How many times have you sat there and go: I have an idea for a show, I can do this, I can do that. Well you know what it easy to do. Just follow a few simple rules: learn to shoot properly which we’re going to show you how to do, learn to edit properly which we’re going to show you how to do, teach you how to sell, how to market, how to close a deal and to produce content. And it’s all happening right here and you stick with me and I’m going to make you a rich man or woman, and more than that, I’m going to make you happy and creatively satisfied. I’m going to teach you how take this thing and run with it and change your life, so don’t go away.
© Michael Rosenblum & Lisa Lambden 2016