Adobe is rolling out a new video editing software and it's designed with mobile in mind. Adobe announced earlier this summer it would release the new software, called Project Rush, is a video editing software that basically a stripped down, user-friendly version of Premiere (Adobe's other video editing software), but with a few added features.
The software is currently starting a Beta release and is taking applications from video producers (we signed up, we'll let you know when we get it), but they have announced some photos and descriptions about what the software will be. Adobe is billing Project Rush as a one-stop-shop for mobile videos -- most of the branding now seems to be around making online videos for social media rather than short films. The app is not only for editing, but also has a shooting function, although no details are known about this yet, and allows you to publish
According to the Beta Release, the app is currently available for desktop and iOS, with Android coming soon. It's particularly interesting that they have a desktop version as well, and knowing Adobe's environment, it's expected that working on projects across devices will be no problem. This makes it slightly more streamlined than Apple's iMovie environment. Thinking in terms of Apple, Project Rush seems like the iMovie is to Final Cut -- same basic functionality, with maybe fewer bells and whistles and manual control. However, it seems that Adobe has specifically optimized its version for mobile, and, at least on mobile, is offering more features.
The app will feature simple tools for color correcting, audio mixing, and even motion graphics. The app will include a set of preloaded animated graphics that you can customize, and you would expect that you could import your own from any other Adobe program.
We're excited to get our hands on this and try it out. Once again, it seems like Adobe is looking to give Apple a run for its money, particularly in a smartphone realm. This is highlighted by the fact that the app appears to look more like an Apple product than Premiere Pro. It seems like while there are tracks for video and audio they seem more like the magnetic timeline of Final Cut and iMovie, rather than what it looks like on Premiere, and with smartphones being touchscreen it would be expected that the timeline will react more responsively like Final Cut or iMovie rather than in Premiere.
If you would like to request the Beta version, you can apply here.