Mashable: Streaming audio and video account for 70.40% of downstream

Posted December 08, 2015

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The media landscape has been shifting dramatically over the past decade moving away from traditional broadcast modes towards outlets on the Internet.  A new study from Sandvine shows that over 70% of internet activity is related to streaming of video and audio.

At this point in time, most of this usage comes from established content distributors such as Netflix, Hulu, and Amazon -- who all rely on traditionally produced content. However, as this tren continues and people move further away from the traditional broadcast model, outlets on the Internet, both established like Netflix and others less well known, will have a huge demand for content that traditional modes of production will not be able to meet. 

Ultimately, there will be two deciding factors as to what content is successful on the web, and what conent will not be. 1: quality, and 2: cost.  Only producers who can maximize the first while minimizing the second will be sucessful.

Read the full article from Mashable.