One Day Turn on an iPhone - Molly Martinez, Spectrum1 Ohio

Posted January 27, 2020
Share To
 
 

 

Check this story out:

Most local TV news coverage is pretty cookie cutter - 

Interview

b-roll

stand up

Talking heads

Vox pop

It makes for some pretty boring television viewing.

The people who are watching your nightly local TV news programs are also watching Netflix and HBO. There is an inherent expectation on their part that the things they watch are going to look like and feel like 'movies' - with characters that go places, do things and relate to a viewer in a personal way.

A reporter doing a stand up doesn't cut it any longer.

Local TV news stations have always, particularly around sweeps times, done 'special reports'. These have a more cinematic or documentary feel, but they are one-offs, and they eat up a lot of the staff - producers, reporters, camera crews, editors.

But suppose a reporter could turn around that kind of story every day - all on their own - a one day turn- and using only an iPhone.

Would that be revolutionary?

I think so.

But that is just what the MMJs at Spectrum1 are doing every day.

Here's a great story by Ohio Spectrum1 MMJ Molly Martinez.

Done in one day.

On her own.

With a phone.

 

 


Recent Posts

The world of television before cable had been limited to 3 networks and a handful of local TV stations. But the advent of cable meant that suddenly there were 60, 70 soon to be 100 or more new channels. And all of those channels needed content. But where were they going to get it from? A huge market for content had just opened up.


Q: What do TV news and Netflix have in common? A: They both appear on the same screen. They both tell stories.


This morning, I went out early to buy my copy of the weekend FT — a great newspaper, by the way. I was a bit surprised to see that my regular newsstand, on 6th Avenue and 55th Street, had exactly 3 newspapers for sale — one copy of Baron’s and two copies of The New York Post. That was it. No FT, no NY Times, no Washington Post, no… nothing.


Share Page on:

Twitter