Check this story out:
Most local TV news coverage is pretty cookie cutter -
It makes for some pretty boring television viewing.
The people who are watching your nightly local TV news programs are also watching Netflix and HBO. There is an inherent expectation on their part that the things they watch are going to look like and feel like 'movies' - with characters that go places, do things and relate to a viewer in a personal way.
A reporter doing a stand up doesn't cut it any longer.
Local TV news stations have always, particularly around sweeps times, done 'special reports'. These have a more cinematic or documentary feel, but they are one-offs, and they eat up a lot of the staff - producers, reporters, camera crews, editors.
But suppose a reporter could turn around that kind of story every day - all on their own - a one day turn- and using only an iPhone.
Would that be revolutionary?
I think so.
But that is just what the MMJs at Spectrum1 are doing every day.
Here's a great story by Ohio Spectrum1 MMJ Molly Martinez.
Done in one day.
On her own.
With a phone.